In 2007, we envisioned a market research company that allowed its senior level executives to truly focus on what they do best: research!
The result was rsEdge, a client-focused research team dedicated to delivering actionable market research data. We’re a Women’s Business Enterprise (WBE), certified by the state of Oregon’s Office of Minority, Women and Emerging Small Business.
rsEdge’s founders were frustrated by the typical career pathway of large market research companies, where the best researchers and analysts find themselves managing work versus doing the work. This is particularly acute in publicly-traded companies, where the shareholder is ultimately the most important audience served.
And so… rsEdge was born – a boutique company with a passion for its work, where the senior staff can retain a hands-on approach, bringing their expertise to every project and every client, big or small.
We believe…
- The best research comes through collaboration between researcher and client, and by building long-lasting partnerships where we fully understand our clients’ business context
- That sometimes saying “no” is the best way to serve our customers: if we don’t have the time to do a project justice, we’ll say so.
Our bottom line is delivering great research, not our stock price.
Meet the Team
Cindy Dederick
Founder, Managing Partner
Cindy Dederick
Founder, Managing Partner
With Cindy’s youthful energy for this business, it’s easy to forget she has over 25 years of market research experience backing her up. She specializes in new product development research, wants and needs exploration, and communications research — including product and concept optimization, positioning, brand imaging, and advertising evaluation.
Cindy has extensive experience with both quantitative and qualitative research design and is a seasoned focus group moderator with 1,000+ focus groups under her belt. Before starting rsEdge, Inc, Cindy worked as a Senior Partner at Momentum Market Intelligence, and was a Vice President at Market Strategies, where she led the Information Technology Unit. She received her BA degrees in Business Administration and Advertising from Washington State University.
Meredith Hall, MBA
Managing Partner
Meredith Hall, MBA
Managing Partner
Meredith’s work experience includes conducting and leading research studies across a wide variety of industries and study types, with a particularly heavy focus on the technology industry. In addition to her passion for consumer technology, Meredith has developed a specific expertise working with providers of educational technology to the K-12, higher ed, and professional learning markets.
Meredith previously led the Technology vertical within YouGov America as a Senior Vice President. She earned her MBA Beta Gamma Sigma at the Eli Broad Graduate School of Management, Michigan State University and her BA in Communications from the University of Michigan.
Jacob Peetoom
Senior Research Manager
Jacob Peetoom
Senior Research Manager
Jacob began his career in 2003 working with Cindy at Momentum Market Intelligence. He has been extensively involved in a wide array of research projects and is particularly an expert in conducting groups using the Perception AnalyzerTM dial methodology. Jacob’s expert, proactive project planning has contributed significantly to rsEdge’s strong reputation for effective project management and implementation.
Jacob earned his Bachelor’s degree from Oregon State University.
Jeff Skelton
Senior Research Manager
Jeff Skelton
Senior Research Manager
Jeff’s background includes a mix of both marketing and research roles, exposing him to many different types of organizations and clients, as well as experience with a wide range of research methodologies. Jeff’s research experience includes working at Momentum Market Intelligence, Zanthus, and Market Trends.
Jeff earned his BS degree in Business Administration with a focus on research techniques and statistics from Oregon State University.
Who We’ve Worked With
